What is Digital Marketing?

• Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

What is Traditional Marketing?

• Traditional marketing refers to any type of marketing that isn't online. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards. From newspapers to radio, this method of marketing helps reach targeted audiences.

The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.

Which type of Marketing should you use?

• In 2020 digital marketing plays an important role in the entire business field.

#. Traditional Marketing channels include:

1. Outdoors (Billboards,buss,taxi,posters etc)

2. Broadcasting (Tv, radio, etc)

3. Print (Magazines, Newspaper, etc)

4. Direct Mail (catalogs etc)

5. Telemarketing (Phone, text message)

#. Digital Marketing channels include:

1. Social media (Facebook, Instagram, etc)

2. Website

3. Content marketing

4. Affiliate marketing

5. Email marketing

6. SEM (search engine marketing)

Traditional Marketing: PROS and CONS.

Pros:

1. Impactful

2. Permanent

3. Memorable

Cons:

1. Hard to measure

2. Expensive

3. No direct interaction

Digital Marketing: PROS and CONS.

Pros:

1. Engagement

2. Measurable

3. Targeted

Cons:

1. Potentially annoying

2. Less permanent

3. Constantly evolving