Why define a Target audience?

It's necessary to reach the people most likely to become customers. Defining our business's target audience will help us do just that.

What is Target audience?

A target audience is the group of people you want to reach with your marketing message, because they may be likely to take action as a result of seeing it.

People in your target audience will have certain characteristics in common. These characteristics fall into three broad categories.

Demographics:

They may have the same:

• Age

• Gender

• Household income

• Occupation

• Education

• Location

Interests:

They may share interests in certain products, topics, or activities.

Behaviours:

They may read the same publication, visit the same online destination, have certain hobbies, or play the same sports.

Types of audiences A company can have more than one target audience.

Primary target audience

Your primary target audience will typically get most of your attention, as u expect them to become your most valuable group of customers.

Secondary target audience

Your secondary target audiences are other groups of people with common characteristics who may be interested in your product or services but are unlikely to become your most valuable customers. Secondary target audiences can help you structure your marketing efforts. Especially when you sell more than one product or service, or if you feel your products or services may appeal to a distinctly different group of people.

You may also divide the secondary target audience into two parts.

• Secondary audience 1

• Secondary audience 2